The automotive landscape is constantly shifting, fueled by innovation, nostalgia, and a passionate community that spans the globe. In this digital age, car influencers have taken the wheel, guiding us through the latest trends, technologies, and tales from the road. Whether you’re into sleek supercars, rugged off-roaders, or electric vehicles, there’s someone out there sharing their journey and insights. Here are 10 car influencers revving up the scene in 2024.
1. The Innovator: Marques Brownlee (@MKBHD)
Marques Brownlee, widely known by his YouTube handle MKBHD, has established himself as one of the most trustworthy voices in technology reviews and insights. While his primary focus is on consumer electronics, his interest and expertise in electric vehicles (EVs) have made him a significant influencer in the automotive world. Marques combines his tech-savvy approach with a genuine passion for innovation, offering in-depth reviews of the latest EV models, including performance tests, technology breakdowns, and comparisons.
His videos on Tesla vehicles, in particular, have garnered millions of views, highlighting not just the cars’ features but also discussing broader topics such as the future of transportation, battery technology, and the impact of EVs on the environment. Marques’ ability to demystify complex technologies and present them in an accessible manner makes him an essential follower for anyone interested in the cutting edge of automotive innovation.
2. The Classic Car Connoisseur: Magnus Walker (@magnuswalker)
Magnus Walker is a name that resonates deeply within the classic car community, especially among Porsche enthusiasts. With his distinctive appearance and undeniable passion for cars, Magnus has become an iconic figure in the automotive world. His journey from a Northern English lad to a renowned classic car collector and customizer in Los Angeles reads like a script from a Hollywood movie.
Walker is best known for his collection and restoration of vintage Porsche 911s. His approach to restoration goes beyond mere preservation; he breathes new life into each car, infusing them with a unique blend of classic charm and modern performance. His famous “Outlaw” Porsches have been featured in numerous publications and have inspired a cult following among car enthusiasts. Magnus’ Instagram feed (@magnuswalker) is a treasure trove of classic Porsches, behind-the-scenes looks at his restoration projects, and snapshots of his life immersed in car culture.
3. The Racing Expert: Lewis Hamilton (@lewishamilton)
Lewis Hamilton is not just a racing expert; he’s a living legend in the world of Formula 1. With multiple World Championships under his belt, Hamilton has shattered records and redefined what it means to be a racing driver. His influence, however, extends far beyond the race track. Lewis uses his platform to advocate for social issues, including diversity in motorsport and environmental sustainability.
Following Lewis Hamilton (@lewishamilton) offers an inside look into the life of a top-tier racing driver, including his rigorous training regimen, race day preparations, and, importantly, his efforts off the track. Lewis is a vocal advocate for using renewable energy and reducing carbon footprints, aligning his personal values with his professional career by promoting the adoption of electric vehicles and sustainable practices within the automotive industry. His partnership with Mercedes-Benz in their Formula E team and his own X44 team in the Extreme E series underscore his commitment to a greener future for motorsports.
4. The DIY Mechanic: ChrisFix (@ChrisFixit)
ChrisFix, known off-screen as Chris Magello, has revolutionised the DIY automotive repair scene with his highly informative and easy-to-follow YouTube tutorials. Under the username @ChrisFixit, he has amassed a massive following by demystifying car repairs, maintenance, and upgrades through detailed video guides. Whether it’s about fixing a flat tire, changing your oil, or more complex tasks like replacing a transmission, ChrisFix covers a wide spectrum of automotive issues that cater to both novices and seasoned mechanics alike.
His approachable style and clear, step-by-step instructions make even the most daunting car repairs seem manageable. Chris emphasises safety, affordability, and the satisfaction of completing repairs on your own. His channel not only teaches practical skills but also empowers viewers to tackle challenges and save money. ChrisFix provides a valuable resource for anyone looking to enhance their automotive knowledge and hands-on skills.
5. The Luxury Aficionado: Supercar Blondie (@supercarblondie)
Alex Hirschi, better known as Supercar Blondie, is a social media superstar who has captured the attention of car enthusiasts worldwide with her exhilarating content centred around luxury and supercars. Her Instagram handle, @supercarblondie, is a gateway to the world of high-end automotive marvels, showcasing rare vehicles, futuristic concepts, and exclusive behind-the-scenes looks at the latest automotive innovations.
Alex’s genuine enthusiasm and engaging presentation style have earned her a loyal following. She not only reviews some of the most expensive cars on the planet but also explores the stories behind them, interviews designers and industry insiders, and gives her audience a taste of the luxury lifestyle that these cars epitomise. For anyone fascinated by the pinnacle of automotive design and technology, Supercar Blondie offers an unmatched insider’s view.
6. The Eco-Friendly Advocate: Fully Charged Show (@FullyChargedShow)
The Fully Charged Show, created by Robert Llewellyn, stands at the forefront of the clean energy and electric vehicle movement. Available on YouTube and social media platforms under @FullyChargedShow, it’s dedicated to exploring the world of electric vehicles (EVs), renewable energy solutions, and how technology is helping to combat climate change. The show covers a broad range of topics, from the latest EV releases and reviews to solar energy, battery storage, and more.
Robert’s engaging and informative content aims to educate and inspire people about the benefits and feasibility of switching to cleaner energy sources and vehicles. The show often features test drives, expert interviews, and tours of renewable energy facilities, making it a comprehensive resource for anyone looking to understand the impact of their energy choices and learn more about sustainable living practices.
7. The Adventure Seeker: Bradley Friesen (@bradleyfriesen)
Bradley Friesen is not your typical car enthusiast; he combines his love for adventure with a passion for vehicles, both in the air and on the ground. While he’s perhaps best known for his helicopter piloting over breathtaking landscapes, Bradley’s adventures also frequently involve exploring rugged terrains with off-road vehicles. His Instagram, @bradleyfriesen, offers a glimpse into this unique blend of high-flying and off-roading escapades.
Bradley’s content is a mix of stunning aerial photography, thrilling adventures, and the occasional off-road journey, showcasing the beauty of nature from perspectives many never experience. His adventures inspire viewers to explore the great outdoors and embrace the spirit of adventure, whether that means taking to the skies, hitting the trails, or anything in between. For those who dream of adventure, Bradley Friesen embodies the call to the wild, encouraging followers to seek their own thrilling experiences.
8. The Lifestyle Blogger: Sam Fane (@seen_through_glass)
Sam Fane, the creative force behind @seen_through_glass, offers a fresh and personal perspective on the automotive lifestyle through his engaging content. His journey spans continents, car shows, and exclusive automotive events, bringing his audience along for the ride. Sam’s vlogs and social media posts do more than just review cars; they encapsulate the lifestyle and culture surrounding them, blending travel, food, and fashion with a deep-seated passion for automobiles.
Sam’s approachable demeanour and genuine enthusiasm make his content relatable to a broad audience, from hardcore car enthusiasts to those more interested in the lifestyle aspects of automotive culture. His adventures in various cities around the world provide a unique backdrop to the cars he features, offering insights into local car scenes and how automotive passion unites people across different cultures. For those seeking a blend of lifestyle content with a car-focused twist, Sam Fane’s Seen Through Glass is an essential follow.
9. The Industry Insider: Jason Cammisa (@jasoncammisa)
Jason Cammisa is a revered automotive journalist and analyst, known for his deep dives into the technical aspects of cars as well as his insightful commentary on industry trends. Through his Instagram handle, @jasoncammisa, and various automotive publications, Jason offers a blend of humour, detailed analysis, and historical context that enriches the understanding of car enthusiasts and industry watchers alike.
His content ranges from thorough car reviews and comparisons to explorations of automotive engineering and performance dynamics. Jason’s ability to explain complex technical details in an accessible and engaging way sets him apart. He often delves into the history and development of specific models, offering viewers a comprehensive understanding of a car’s significance beyond its specs. For anyone looking to deepen their automotive knowledge with expert insights and a behind-the-scenes look at the industry, Jason Cammisa is an invaluable resource.
10. The Everyday Driver: Doug DeMuro (@dougdemuro)
Doug DeMuro stands out in the automotive influencer landscape for his detailed and often humorous takes on a wide range of vehicles, from the latest supercars to everyday family vehicles. Through his YouTube channel and Instagram account, @dougdemuro, Doug has cultivated a massive following thanks to his in-depth reviews that focus on quirks, features, and practical aspects of cars.
Doug’s signature style involves a comprehensive examination of each vehicle’s unique characteristics, offering viewers a thorough understanding of what makes each car special. His focus on both the extraordinary and the mundane, from cutting-edge technology to the quirks of vehicle design, ensures that there’s something for every type of car enthusiast. Doug’s approachable manner and emphasis on the consumer experience make him a go-to source for anyone interested in getting a real-world perspective on cars, whether they’re in the market for a new vehicle or simply appreciate the nuances of different models.
A feed full of creators
This diverse lineup of influencers offers something for every car enthusiast. From the cutting-edge future of mobility with Marques Brownlee to the classic car escapades of Magnus Walker, these personalities drive the conversation and passion within the automotive community. Follow them for a daily dose of car culture, innovation, and inspiration.
